CASE STUDY
26.8X ROAS With $85,300 Generated
From No Jobs & No Ads to a Fully Booked-Out Schedule
TABLE OF CONTENTS
About Benjamin's Concreting & Landscaping
Benjamin’s Concreting & Landscaping is a Melbourne-based concreting business specialising in exposed aggregate, driveways, pathways, landscaping, and outdoor transformations. They provide high-quality workmanship and deliver durable, aesthetically pleasing concrete solutions for residential clients.
Snapshot of Results
Total Ad Spend: $3,178.19
Revenue Generated: $85,300
Leads Generated: 164
ROAS: 26.84X
CPL: $19.38
ROI: 2,585%
Timeframe: ~1–2 months
Benjamin's Concreting & Landscaping's Key Goal
Benjamin had never run Facebook ads before and had little to no idea how to market his business or what kind of offer to run. He was barely getting any concreting jobs, had no online presence, and needed a consistent flow of high-quality enquiries to turn the business into something predictable and scalable.
What We Did
No BS Media built a complete end-to-end marketing and conversion system for Benjamin, including:
Meta Ads Strategy & High-Impact Offer Creation
Strategy session to understand his ideal job types
Created a compelling, high-converting concreting offer
Produced high-impact, attention-grabbing creatives
Developed persuasive, benefit-driven ad copy
Ran tailored Meta campaigns with ongoing optimisation and A/B testing
Domain Purchase & Setup
Helped Benjamin purchase his own custom domain
Connected it to his landing page, CRM, and funnel system
Improved trust, branding, and professionalism for better conversion
Landing Page & Conversion Funnel System
Designed a completely custom landing page
Created conversion-focused copy and trust-building sections
Added a lead qualification form to filter out tyre kickers
Built a funnel designed specifically to convert high-value concreting enquiries
GHL CRM & Automation Setup
Full CRM setup from scratch
Automated lead flow, notifications, and follow-up sequences
Pipeline structure designed for concreting job management
Lead Calling & Price Qualification Done For Him
Initially, Benjamin called every lead himself.
Once lead volume skyrocketed:
We started calling all leads on his behalf
Price-qualified every enquiry
Filtered out time-wasters
Passed only warm, ready-to-book leads to him
Significantly increased his conversion rate and saved hours daily
Google My Business Setup & Review Strategy
To boost credibility and win more local trust, we also:
Set up his Google My Business profile
Optimised it with the correct categories and services
Implemented a review collection system
Helped him generate both Google and Facebook reviews
Strengthened his online reputation and conversion rates
Long-Term Strategy, Reporting & Support
Weekly Wednesday performance reports
1-on-1 strategy calls and planning sessions
Support in creating new offers and testing new angles
Social media posting done on his behalf
24/7 WhatsApp support for any questions or updates
Transformation & Impact
Before working with No BS Media, Benjamin had:
No ads
No strategy
No idea how to market his business
Very few concreting jobs
No online presence or reviews
After partnering with us:
His lead volume exploded
He became fully booked out with concreting jobs
He had to hire additional staff due to demand
His online presence and reviews grew rapidly
He now has a predictable marketing and sales system
His business operates at a much higher, more professional level
Benjamin went from “not getting much work at all” to running a busy, booked-out concreting business powered by a complete marketing system built by No BS Media.
Related Case Study
Real Results From Real Tradies
Booked out six months in advance, from July 2025 through January 2026
Generated $232,350 in revenue
Received 230 qualified leads
Achieved a low CPL of $13.67
Their pipeline became consistent and predictable
They began booking out jobs regularly
The owner left his full-time job to run Velview full-time
Lead volume skyrocketed to 140+ enquiries
He is now consistently booked out with epoxy jobs
His business has grown so much he upgraded to receptionist support
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
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