CASE STUDY
Velview - 60.5X ROAS With $296,920 Generated
From Employee to Full-Time Business Owner
TABLE OF CONTENTS
About Velview
Velview is a Melbourne-based uPVC windows and doors specialist offering premium German-engineered, double-glazed installations. Their products deliver superior energy efficiency, long-term durability, and enhanced home security — making them a premium choice for homeowners seeking high-quality improvement solutions.
Snapshot of Results
Total Ad Spend: $4,900
Revenue Generated: $296,920.42
Leads Generated: 300
ROAS: 60.56X
CPL: $16.33
ROI: 5,959%
Timeframe: Approx. 3 months
Velview's Key Goal
Velview wanted:
A consistent flow of high-quality leads
A marketing system that actually converted leads into jobs
A brand strategy to help them scale long-term
The ability to leave a full-time job and focus entirely on the business
What We Did
No BS Media built a complete, high-performance marketing ecosystem for Velview, including:
Meta Ads Strategy & Offer Creation
Created a compelling, high-impact offer tailored to Melbourne homeowners
Designed attention-grabbing ad creatives optimised for conversion
Developed scroll-stopping angles and messaging
Deployed and optimised Meta campaigns
Continuous A/B testing and performance refinement
Landing Page & Funnel System
Full landing page design and conversion-focused copywriting
Structured funnel to maximise lead quality
Price-qualification form to filter tyre-kickers
Increased form completion rates and reduced wasted time
GHL CRM & Automation Setup
Complete CRM build and pipeline setup
Automated lead flow, notifications, and follow-up sequences
Improved speed-to-lead — critical for high-ticket conversions
Enabled the client to manage 300+ leads efficiently
Marketing, Sales & Brand Strategy Support
Weekly Wednesday performance reports
1-on-1 strategy calls and meetings
Worked with the client on long-term brand and market positioning
24/7 support via WhatsApp groups
Ad copywriting + ongoing creative direction
Transformation & Impact
Before working with us, Velview had run ads previously but struggled to convert leads into paying customers. They were spending money, receiving enquiries, but not closing jobs.
Since partnering with No BS Media:
Their pipeline became consistent and predictable
Lead quality increased dramatically
They began booking out jobs regularly
The owner left his full-time job to run Velview full-time
The business is now busy, growing, and scaling sustainably
Related Case Study
Real Results From Real Tradies
We built everything from the ground up
Their Meta campaigns launched successfully with an instant influx of high-quality leads
Their job calendar is consistently booked out
His lead volume exploded
He became fully booked out with concreting jobs
He had to hire additional staff due to demand
His online presence and reviews grew rapidly
Lead volume skyrocketed to 140+ enquiries
He is now consistently booked out with epoxy jobs
His business has grown so much he upgraded to receptionist support
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
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Get real, practical advice from the team helping tradies all over Australia grow fast. No fluff, no jargon, and no sales pressure — just a straight-up plan to help you get more leads and more jobs.
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