CASE STUDY
16.9X ROAS With $48,650 Generated
From Losing Jobs to Bigger Competitors to a Fully Booked-Out Epoxy Business
TABLE OF CONTENTS
About Triple A Epoxy Flooring
Triple A Epoxy Flooring is an Adelaide-based epoxy flooring business specialising in residential garage floors, flake flooring, and commercial epoxy solutions. Known for delivering durable, visually appealing finishes, they provide high-performance surface coatings designed to last.
Snapshot of Results
Total Ad Spend: $2,871.75
Revenue Generated: $48,650
Leads Generated: 140
ROAS: 16.93X
CPL: $20.51
ROI: 1,593%
Timeframe: ~1–2 months
Triple A Epoxy Flooring's Key Goal
Before partnering with No BS Media, Triple A Epoxy Flooring was losing a large portion of jobs to bigger epoxy competitors in Adelaide. Their online presence, offer structure, and lead-generation strategy weren’t strong enough to compete with larger companies dominating the market.
They needed:
A strong offer that could compete with top Adelaide epoxy companies
A reliable and consistent lead flow
Better branding, marketing, and positioning
Support to scale and grow their business sustainably
What We Did
No BS Media built a complete growth and lead-generation ecosystem for Triple A Epoxy Flooring:
Meta Ads Strategy & High-Impact Offer Creation
Conducted competitor research to identify the strongest angles
Developed a compelling, high-value epoxy flooring offer
Created scroll-stopping, high-impact creatives
Wrote persuasive ad copy tailored for Adelaide homeowners
Launched and optimised Meta ads with ongoing A/B testing
Landing Page & Funnel System
Designed a custom, conversion-focused landing page
Wrote professional, trust-building copy
Implemented a lead qualification form to filter out low-quality leads
Built a funnel to maximise conversion against bigger competitors
GHL CRM & Automation Setup
Full CRM build inside GoHighLevel
Set up automated lead capture, notifications, and follow-ups
Structured a pipeline for job tracking & lead management
Lead Calling & Price Qualification
Because lead volume increased rapidly, the client upgraded to have No BS Media handle:
Lead calling
Price qualification
Follow-up
Appointment booking
This significantly increased conversion rates and helped compete directly with larger epoxy companies.
Long-Term Brand Strategy, Reviews & Growth Support
Weekly Wednesday performance reports
1-on-1 strategy calls to refine offers and test new angles
Helped the client collect video reviews from past customers
Guided him on gathering more video content & UGC to strengthen his brand
Posting support and ongoing brand strategy development
Built a long-term growth plan to scale the business
24/7 WhatsApp support for communication
Domain Purchase & Setup
Assisted in purchasing his own domain
Connected it to the funnel, CRM, and tracking systems
Improved professionalism and conversion rates
Transformation & Impact
Before working with No BS Media, Triple A Epoxy Flooring was:
Losing jobs to bigger competitors
Struggling with a weak online presence
Unable to compete with stronger offers in the market
Not generating enough enquiries to stay consistently busy
After partnering with us:
Lead volume skyrocketed to 140+ enquiries
He is now consistently booked out with epoxy jobs
His business has grown so much he upgraded to receptionist support
He now competes confidently with top epoxy companies in Adelaide
He has a stronger brand presence with video reviews and social proof
A full marketing ecosystem now drives predictable, high-quality leads
This client went from being overshadowed by larger competitors to running a busy, booked-out epoxy flooring business with a long-term growth plan and strong brand presence.
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Their pipeline became consistent and predictable
They began booking out jobs regularly
The owner left his full-time job to run Velview full-time
Booked out six months in advance, from July 2025 through January 2026
Generated $232,350 in revenue
Received 230 qualified leads
Achieved a low CPL of $13.67
Fully functioning roofing brand created from nothing
$385,157 in trackable revenue generated
Strong online presence (website, socials, reviews)
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
Book Your
Free Strategy Call
Get real, practical advice from the team helping tradies all over Australia grow fast. No fluff, no jargon, and no sales pressure — just a straight-up plan to help you get more leads and more jobs.
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