
Total Ad Spend: $3,143.18
Revenue Generated: $232,350.00
Leads Generated: 230
ROAS: 73.92X
CPL: $13.67
ROI: 7,293%
Timeframe: ~2–3 months
Identified their highest-value painting services
Developed a compelling, competitive painting offer
Created high-impact creatives designed to stand out
Wrote strong, conversion-focused ad copy
Launched Meta campaigns with ongoing optimisation and A/B testing
Fully custom landing page design
Conversion-focused and trust-oriented copywriting
Added a lead qualification form to filter serious customers
Built a funnel structured to maximise conversions
Set up GoHighLevel CRM from scratch
Automated lead capture and notifications
Built a structured sales pipeline for managing painting quotes and job flow
Assisted in purchasing a dedicated domain
Connected it to the funnel and tracking systems
Improved overall brand professionalism and conversion rates
Weekly Wednesday performance reports
1-on-1 strategy calls and campaign planning
Long-term brand and marketing strategy development
Creative direction and ongoing refinement of ad concepts
24/7 support through WhatsApp groups
Limited job flow
No predictable stream of high-quality painting leads
Unclear brand positioning
No structured digital marketing system
Booked out six months in advance, from July 2025 through January 2026
Generated $232,350 in revenue
Received 230 qualified leads
Achieved a low CPL of $13.67
Hired additional painters to keep up with the workload
Built a strong, recognisable brand presence
Now operates a reliable and scalable marketing ecosystem

His lead volume exploded
He became fully booked out with concreting jobs
He had to hire additional staff due to demand
His online presence and reviews grew rapidly

Fully functioning roofing brand created from nothing
$385,157 in trackable revenue generated
Strong online presence (website, socials, reviews)

Their pipeline became consistent and predictable
They began booking out jobs regularly
The owner left his full-time job to run Velview full-time


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