CASE STUDY
10.2X ROAS With $385,157 Generated
Built From Zero to a Fully Operating Roofing Business
TABLE OF CONTENTS
About True Value Roofing
True Value Roofing is a Melbourne-based roofing business specialising in roof restorations, repairs, painting, guttering, and full roofing transformations. They provide reliable, high-quality roofing services designed to improve property value, protection, and longevity.
Snapshot of Results
Total Ad Spend: $23,251.39
Revenue Generated: $385,157.00
Leads Generated: 467
ROAS: 10.07X
CPL: $49.80
ROI: 907%
Timeframe: ~12 months
True Value Roofing's Key Goal
When True Value Roofing approached No BS Media, the business had:
No website
No branding
No marketing
No social media presence
No jobs coming in
No understanding of how to generate roofing enquiries
No systems, structure, or strategy
They needed a complete end-to-end business build — from branding and marketing to lead generation and long-term growth.
What We Did
No BS Media built their entire marketing, branding, and operational foundation from scratch.
Meta Ads Strategy & High-Impact Offer Creation
Developed all roofing offers from scratch
Produced high-impact ad creatives
Wrote all ad copy, hooks, and messaging
Set up and optimised Meta campaigns
Performed continuous improvement and scaling over the year
Website, Landing Page & Funnel System
Built the entire public-facing website
Created a conversion-optimised roofing landing page
Added a lead qualification form to filter tyre kickers
Built a conversion-focused funnel for roofing services
GHL CRM & Automation Setup
Built their CRM system entirely from scratch
Implemented automated lead capture and follow-up
Set up their full pipeline workflow for job management
Ensured every lead was tracked and actioned
Domain Purchase & Setup
Assisted with purchasing their domain
Connected it to their website, funnel, CRM, and tracking tools
Social Media Setup & Brand Development
Created their Facebook and Instagram business pages
Handled content and posting to build authority
Built their brand and public identity from zero
Developed a long-term brand strategy
Review Generation & Social Proof
Helped collect Google reviews
Helped generate Facebook and Trustpilot reviews
Strengthened social proof to improve conversions
Marketing Strategy, Reporting & Ongoing Support
Weekly Wednesday performance reports
1-on-1 strategy calls
New campaign ideas, offers, angles, and improvements
Creative direction for all visuals
24/7 WhatsApp support
Transformation & Impact
True Value Roofing is one of No BS Media’s biggest success stories.
Before No BS Media:
No jobs
No website
No ads
No social media
No reviews
No systems
No consistent lead flow
After partnering with No BS Media:
Fully functioning roofing brand created from nothing
467 qualified leads delivered
$385,157 in trackable revenue generated
Strong online presence (website, socials, reviews)
High-performing CRM and automation system
Predictable lead flow in a competitive industry
Operating as a successful Melbourne roofing business
True Value Roofing exists today as a fully operating, revenue-generating roofing company because No BS Media built their digital presence, marketing engine, and brand from the ground up.
Related Case Study
Real Results From Real Tradies
His lead volume exploded
He became fully booked out with concreting jobs
He had to hire additional staff due to demand
His online presence and reviews grew rapidly
We built everything from the ground up
Their Meta campaigns launched successfully with an instant influx of high-quality leads
Their job calendar is consistently booked out
Their pipeline became consistent and predictable
They began booking out jobs regularly
The owner left his full-time job to run Velview full-time
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
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