CASE STUDY
24.2X ROAS With $108,967 Generated
From Zero Meta Ads to a Fully Booked-Out Calendar
TABLE OF CONTENTS
About FloorShield
FloorShield is a Melbourne-based epoxy flooring company specialising in premium residential and commercial floor coatings. Their services include garage epoxy, flake flooring, non-slip surfaces, and high-durability protective coatings — built for long-lasting performance, aesthetics, and fast turnaround times.
Snapshot of Results
Total Ad Spend: $4,500
Revenue Generated: $108,967.00
Leads Generated: 200
ROAS: 24.21X
CPL: $22.50
ROI: 2,320%
Timeframe: ~2 months
FloorShield's Key Goal
FloorShield wanted to establish a reliable marketing system, generate consistent qualified enquiries, and fill their job calendar with high-value epoxy flooring work — all while building long-term brand presence in the Melbourne market.
What We Did
No BS Media built a complete, end-to-end marketing system tailored for the epoxy flooring industry:
Meta Ads Strategy & High-Impact Offer Creation
Crafted irresistible epoxy flooring offers designed to grab attention
Created high-impact, scroll-stopping ad creatives
Full ad copywriting, angles, and messaging
Designed and launched tailored Meta ad campaigns
Ongoing optimisation, A/B testing, and scaling
Domain Purchase & Setup
Assisted the client with purchasing their own domain
Set up and connected the domain to their landing page and funnel
Ensured proper tracking, DNS settings, and optimisation for ad delivery
Landing Page & Conversion Funnel System
Custom, high-converting landing page design
Professional copywriting structured to boost trust and conversion
Lead qualification form to filter serious customers
Funnel built to increase conversion rates and reduce tyre kickers
CRM Setup & Automated Lead Flow
Full GHL CRM build
Automated lead pipeline + instant notifications
Follow-up sequences to boost conversion rates
Smooth workflow allowing the client to handle 200+ enquiries efficiently
Marketing + Brand Strategy Integration
Weekly Wednesday performance reports
1-on-1 strategy meetings
Long-term brand growth and positioning planning
Working closely on new offers, new angles, and future campaigns
24/7 WhatsApp support for real-time communication
Transformation & Impact
Before working with No BS Media, FloorShield had never run Meta ads before. They had no funnel, no offer, no CRM setup, and no structured marketing system.
Since partnering with us:
We built everything from the ground up
Their Meta campaigns launched successfully with an instant influx of high-quality leads
Their job calendar is consistently booked out
Their brand presence and awareness in Melbourne continues to grow
Ongoing strategy is helping them expand with new offers and new marketing angles
FloorShield has gone from no ad presence to operating a scalable, predictable lead generation machine delivering premium epoxy flooring jobs weekly.
Related Case Study
Real Results From Real Tradies
Their pipeline became consistent and predictable
They began booking out jobs regularly
The owner left his full-time job to run Velview full-time
Lead volume skyrocketed to 140+ enquiries
He is now consistently booked out with epoxy jobs
His business has grown so much he upgraded to receptionist support
His lead volume exploded
He became fully booked out with concreting jobs
He had to hire additional staff due to demand
His online presence and reviews grew rapidly
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
Dear Business Owner,
Let’s be real: Running a service business isn’t easy. 😩
You’re chasing jobs, dealing with tire kickers, managing unreliable workers, and wondering if the phone will ever ring again. Sound familiar?
I get it—I’ve been there.
I ran a successful home improvement business, grew it to $80–100K a week in sales, and even fell off the roof twice in the process (trust me, the view isn’t worth the fracture🩹).
Here’s what I learned:
Most tradies hate marketing (you’ve got enough on your plate 🍽️), and big companies pretending to be Service or Trades business are really just marketing machines.
I knew if I wanted my business to grow, I had to crack the marketing code myself—and I did. Business boomed, but my passion for marketing grew even bigger. So, I sold my business and made it my mission to help tradies and service businesses get real results.
No fluff. No vague promises. Just leads that turn into paying jobs.💰
If you’re tired of wasting money on ads that don’t work or agencies that can’t deliver, you’re in the right place.
Let’s get you steady work, predictable cash flow, and a system that works as hard as you do. 🔨
Book Your
Free Strategy Call
Get real, practical advice from the team helping tradies all over Australia grow fast. No fluff, no jargon, and no sales pressure — just a straight-up plan to help you get more leads and more jobs.
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